NBCUniversal, Peacock Tout “Legendary February” Trifecta Of Winter Olympics, Super Bowl, NBA All-Star Weekend

4 days ago 2

NBCUniversal and Peacock are busting out next month with a trinity of live sports in the Milan Cortina Winter Olympics, Super Bowl LX and the NBA All-Star Weekend in rapid succession over ten days.

“It’s the 100^th anniversary of NBC this year, so what a way to start off,” said Mike Cavanagh, the co-CEO of NBCUniversal parent Comcast. “Only NBC can pull this off!”

More from Deadline

“Getting ready for the month ahead feels like getting ready for a season ahead. We know we can do it. But you still have butterflies. You still have nerves. This is big time,” he said introducing Legendary February, an annual press event at Rockefeller Center. NBC has hosted back to back Olympics and Super Bowls but layering on the NBA is new. It regained a major package of NBA rights last year in a major push to give streamer Peacock must-have year-round programming.

As the comprehensive streaming home of the Olympics in the U.S., Peacock will present thousands of hours of NBC Sports’ coverage of the Winter Games from Feb. 6-22 through a dedicated Olympics hub tailored to both avid and casual fans and, it says, building on its mission to deliver innovative, immersive, fan-first experiences.

The message was clear from execs who took the stage. The Paris Olympics proved the games are back, including, finally, the winter games, which have not been fully attended in eight years. NBCU announced yesterday that ad inventory has already sold out a month before the opening ceremony.

Snoop Dogg will be back at the mic this Olympics. Stanley Tucci will join to spotlight Italian culture. At some point during coverage, “They will meet somewhere on an Italian highway,” said Molly Solomon, Executive Producer & President, NBC Olympics Production. Snoop and Stanley both appeared via video today.

Mike Tirico will host NBC’s Olympic Primetime Show – Primetime in Milan – for the fifth time. Rebecca Lowe will host Olympic daytime for seventh consecutive Olympics; Maria Taylor serves as late night host, and Savannah Guthrie and Terry Gannon will host the Opening Ceremony with three-time Olympic Snowboarding Gold Medalist Shaun White for the Parade of Nations on Feb. 6.

“Nothing brings America together like the Super Bowl. No two weeks bring America together like the Olympics. We are blessed to have both,” said Tirico. He’ll be calling Super Bowl XL Feb. 8 and, immediately following the trophy presentation on the field, will turn directly to hosting Primetime in Milan.

Rinkside Live, Courtside Live

Features previewed at the event include Rinkside Live and Courtside Live along with New Olympics mini-games, Live in Browse and real-time highlights. Returning Olympics favorites include Gold Zone, Discovery Multiview, Live Actions, Live in Browse, in-page sports hubs, interactive schedule, medal standings and expanded search.

Rinkside Live and Courtside Live are first-of-its-kind features optimized for mobile devices, launching for ice hockey, figure skating and basketball, that allow fans to choose from multiple curated feeds of immersive, never-before-seen views, while still keeping track of the main action. Additionally, Peacock will offer new Olympics-related games on its mobile app, including Prediction Games for figure skating and ice hockey; a daily Olympics Picks game spanning multiple events events; and Olympics trivia, which will be available from Jan. 24 to Feb. 23.

For NBA All-Star WeekendFeb. 13-15, fans will be able to enjoy many of the features that launched for the NBA’s debut on Peacock, including Can’t Miss Highlights, Peacock ScoreCard, Live in Browse, and Catch Up with Key Plays.

Features available during Super Bowl LX will include Catch Up with Key Plays and Live Actions, so football fans can easily follow the action of the Big Game and discover other content across Peacock.

“Given NBCU’s breadth of marquee sports this February, we’re offering Peacock users new, fun ways to engage and watch on their terms, with unprecedented access to moments they’ve never seen before and stand-out audio and picture quality,” said Jim Denney, Chief Product Officer, Global Streaming and NBCUniversal Media Group. “From behind-the scenes access as athletes prepare for competition to unique perspectives, Rinkside Live and Courtside Live put fans in control and take them deeper into the sports they love to celebrate, and the culture and stories that surround them.”

Rinkside Live: during select events, curated camera angles on Peacock on mobile will give fans the unique vantage point of live, behind-the-scenes footage of athletes’ Olympics moments. On TV and web, fans will be able to view these same curated angles in a Multiview experience.

For select figure skating events, cameraoptions will include “Coaching Cam,”whichwill offer a view of each skater’s coaching area, while a fitness cam captures the “Training Room,” revealing the intensity and emotion as elite athletes prepare for their Olympic moment.

Ice hockey fans can experience“Bench Cam” for select games, which will stay locked on each team’s bench throughout the game to capture player reactions and heated rivalries, including real-time celebrations of goals.

New Olympics mini-games on the Peacock mobile app will include specific Prediction Games for figure skating and ice hockey; a daily Olympics Picksgame spanning multiple events each day; and Olympics trivia, which willfeature questions about athletes, sports and the history of the Olympics.

Courtside Live is a new NBA viewing experience available on TV and mobile that brings fans into the arena and connects them with the culture around the league. It will debut during the 2026 NBA US vs World All-Star Game on Feb. 15 at 5 p.m. ET/2 p.m. PT, the first US vs. World format, and will be available for select NBA games throughout the rest of the season. On mobile, fans can navigate between a selection of curated feeds of alternate game angles. On TV and web, Courtside Live will show those same available angles in a Multiview experience.

During the live games, fans can navigate between “Star Spotlight,” highlighting standout players on the court,and “Home Team”or “Away Team”views that will stay focused on each team’s bench to catch player reactions.

“Hot Highlights”will curate moments from the game and beyond, showcasing key plays, as well as the culture of the league, from tunnel looks, to interviews, to celebrity fans in the stands.

Peacock sports programming features live coverage including Sunday Night Football, Olympic and Paralympic Games, NBA, Big Ten football and basketball, Notre Dame Football, BIG EAST basketball, Big 12 basketball, Premier League, golf, the WNBA beginning in 2026, MLB in 2026 and La Copa Mundial de la FIFA 2026. Peacock also offers daily sports programming on the NBC Sports channel.

Best of Deadline

Read Entire Article